A TXT record is text in free, human-readable form, which is associated with a domain address as a DNS record for one purpose or other. The most popular use of a TXT record is to add your website to an Internet search engine or to an analytics platform, that provides info about the web traffic to your site. Setting up this sort of a record may serve as confirmation that you're the domain owner and they will provide the content you need to include as the value when you set up the record. Another use of a TXT record is to validate that an e mail message is sent by the Internet domain owner and from a reliable server - this is the so-called SPF protection, which prevents any electronic address created under your domain name to be forged and unauthorized individuals to send junk e-mail making it look like it was mailed from your own mailbox. You may include any other info which you want to be associated with your Internet domain in a TXT record as well.