Web and FTP figures are usually provided in the standard website hosting service. They can show you how your sites behave in terms of popularity and visits, that will help you boost various sections or change a marketing campaign. There are different pieces of software through which you can monitor the traffic to a site and while some of them are more detailed, there's a standard amount of data they all display. This includes the daily and the monthly visits, the referrer - i.e. if the visits came directly or from a third-party site, the most visited pages, and so forth. This sort of information can give you an idea of where most of the targeted traffic comes from or which pages are more popular, so you're able to take steps and fix the content on the other webpages or start promoting in another way, in order to increase the amount of visitors and the time they commit to the website. In turn, this will allow you to maximize your profits.