A dedicated IP address ensures that you will have a unique numeric identifier on the Internet and that it shall not be shared with other's websites or apps as it happens with a shared web hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is needed in case you have an electronic store and you need to accept online payments or in the event that you have a login form and you want the information which users submit to be encrypted. A dedicated IP address could also be used for other applications, like a VoIP server, for instance. Moreover, it'll offer more credibility and security to your Internet sites, given that a network flood to a shared IP shall not have any effect on your dedicated IP. In case you host your websites with our company and you have your own web server, you'll be able to get one or several dedicated IP addresses with just a couple of clicks and to use them in the event that you cannot use the IP that comes with the server.